Headphones from China

How to Start Your Headphone Business Online?

How to Start Your Headphone Business Online?

Starting a headphone business can be an exciting and lucrative venture, especially in today’s digital age. With the rise of online shopping, more and more people are turning to the internet to purchase headphones and earbuds. In this article, we’ll cover everything you need to know about starting a headphone business online, from identifying the best headphone manufacturers to designing your brand and marketing it effectively.

1. Facts on Headphone Brand Business

Before diving into the nitty-gritty of starting a headphone business online, it’s important to understand some of the basic facts about the headphone brand business. Here are a few key statistics to keep in mind:

  • The average person in the United States buys one pair of headphones every 2 years, according to 2022 estimates. (Statista)
  • It is estimated that an American buys 0.52 headphones per year (2022 est.). If this trend continues, that’s 1.04 pairs of headphones every 2 years.
  • The global headphone market size was valued at USD 22.3 billion in 2022 and is expected to reach USD 35.2 billion by 2028.

headphones and earphones market eatimate 2022-2028(FMI)

  • In the US, the headphone market size was valued at USD 6 billion in 2021 and is projected to reach USD 9.07 billion by 2028, with a growth rate of 7.9% CAGR from 2022 to 2028. (Future Market Insights – FMI). The US represents the biggest 27.9% global market share. (Reportlinker)
  • Germany had an annual revenue of USD 1,239 million in 2021 for headphones and earbuds.

The market in 2021 was almost 3 times as big as in 2016

The market in 2021 was almost 3 times as big as in 2016

  • The most common usage of headphones is for music listening, followed by phone calls, gaming, and fitness.
  • The most valued features of headphones are sound quality, comfort, and noise cancellation.
  • The headphone industry growth rate is expected to be 20.3% from 2021 to 2028.

2. Decide on the Type(s) of Headphones

The first step in starting your headphone business is to decide on the type(s) of headphones you want to sell. Some popular options include over-ear headphones, on-ear headphones, in-ear headphones, and earbuds. When making this decision, it’s important to consider what features of headphones people value the most, which we listed above. Additionally, it’s crucial to understand the most common usage of headphones and the reasons people wear them, which we’ll cover below.

Most common usage of headphones

Music listening is the most common usage of headphones, with 72% of people reporting that they use headphones for this purpose. Phone calls are the second most common usage, with 51% of people using headphones for this purpose. Gaming and fitness are also popular uses, with 23% and 18% of people using headphones for these activities, respectively.

What features of headphones do people value most?

Sound quality is the most important feature for people in the United States when buying new headphones.

Here are the top 5 headphone features according to Americans:

Rank Headphone feature Importance
1. Sound quality 75%
2. Comfort 71%
3. Price 54%
4. Durability 42%
5. Weight 29%
Importance: How many Americans think it’s important

chart of headphone features according to Americans


According to a survey by Statista, 75% of respondents said the sound quality was their top consideration when looking for new headphones. By comparison, fitness tracking and health sensors are the least important.

How often does an average American buy headphone?

On average, Americans purchase headphones every two years. This means that there is a high demand for new and innovative headphones, as people are constantly looking to upgrade their current models.

What are the reasons people wear headphones?

The main reasons people wear headphones are to listen to music, block out external noise, and have a private listening experience. Other reasons include taking phone calls, playing video games, and working out. Students will listen to lectures online with headphones.

What headphone types are there for you to choose from?

When it comes to headphones, there are several types to choose from. In this article, we will discuss the different types of headphones based on size, technology, design, and connection.

Types of headphones by size

Over-Ear headphones

Over-ear headphones are also known as circumaural headphones. These headphones have large ear cups that fit over the ears, providing excellent noise isolation and sound quality. Over-ear headphones are great for extended listening sessions and are often used by audio professionals.

On-Ear headphones

On-ear headphones are also known as supra-aural headphones. These headphones have smaller ear cups that rest on the ears, providing a more natural sound experience. On-ear headphones are generally more portable and lightweight than over-ear headphones.


Earbuds are the most common type of headphones. They are small and lightweight, making them ideal for on-the-go use. Earbuds fit directly into the ear canal and can provide a decent level of noise isolation.

Types of Headphones by Technology

Active Noise-Cancelling Headphones

Active noise-canceling headphones use advanced technology to cancel out external noise. These headphones have microphones that pick up external noise and then produce an opposing sound wave to cancel it out. Active noise-canceling headphones are great for use in noisy environments.

Bone Conduction Headphones

Bone conduction headphones are unique in that they do not go into the ear canal. Instead, they rest on the cheekbones and use vibrations to transmit sound to the inner ear. These headphones are ideal for people who want to be aware of their surroundings while listening to music.


Headsets are headphones that have a built-in microphone. They are commonly used for gaming, video conferencing, and making phone calls.

Ambient Sound Headphones

Ambient sound headphones are designed to let in external noise. They use microphones to pick up the sound and then amplify it, so you can be aware of your surroundings while still listening to music.

Types of Headphones by Design

Closed-Back Headphones

Closed-back headphones have a solid outer shell that prevents sound from leaking out. These headphones provide excellent noise isolation and are great for use in noisy environments. However, they can cause a feeling of pressure on the ears after extended use.

Open-Back Headphones

Open-back headphones have a mesh-like outer shell that allows sound to pass through. These headphones provide a more natural sound experience and are ideal for use in quiet environments. However, they do not provide any noise isolation and can be distracting in noisy environments.

Types of Headphones by Connection

Wireless Headphones

Wireless headphones connect to your device via Bluetooth or other wireless technology. They provide excellent freedom of movement and are ideal for use during exercise or other activities.

Wired Headphones

Wired headphones connect to your device via a cable. They provide a stable connection and generally offer better sound quality than wireless headphones. However, they can be less convenient to use and can be prone to tangling.

There are several types of headphones available, each with its own advantages and disadvantages. When choosing headphones, consider the intended use and personal preferences to find the right fit.

3. How to identify the best Headphone Manufacturer in China

Choosing the right headphone manufacturer in China is crucial for your business, as it will determine the quality and cost of your headphones. Here are some tips on how to identify the best headphone manufacturer GCC Electronic in China:


  1. Research: Do your research and make a list of potential manufacturers. Look for manufacturers that specialize in headphones, have a good reputation in the industry, and have experience working with international clients.
  2. Quality Control: Check the manufacturer’s quality control procedures to ensure that they meet your standards. Ask for samples of their products and test them thoroughly to make sure they meet your requirements.
  3. Certifications: Make sure the manufacturer has the necessary certifications, such as ISO 9001, ISO 14001, and OHSAS 18001, which guarantee that they meet international quality and safety standards.
  4. Communication: Good communication is essential for a successful partnership with a headphone manufacturer. Look for a manufacturer that is responsive, professional, and can communicate effectively in English.
  5. Price: Don’t choose a manufacturer solely based on price. Cheaper manufacturers may compromise on quality, which can hurt your brand’s reputation in the long run.

4. Qualifications

Before starting your headphone business, it’s important to have the necessary qualifications. Here are some qualifications you may need:

  1. Business License: You’ll need a business license to legally operate your business. Check with your local government to find out the requirements.
  2. Tax Registration: You’ll also need to register for taxes, including sales tax and income tax.
  3. Trademark Registration: Consider registering your trademark to protect your brand.
  4. Import/Export License: If you’re importing or exporting headphones, you may need an import/export license. Check with your local government to find out the requirements.

P9 Deep Bass 3D Perfect Surround Active Noise Cancelling Sport BT 5.0 wireless headband with Mic

P9 Deep Bass 3D Perfect Surround Active Noise Cancelling Sport BT 5.0 wireless headband with Mic

5. How to Ship Headphones from China

Shipping headphones from China can be a complex process, but it’s essential to ensure that your products arrive safely and on time. Here are some tips on how to ship headphones from China:

  1. Choose the right shipping method: There are several shipping methods available, including air freight, sea freight, and express shipping. Consider the speed, cost, and volume of your shipment when choosing the right method.
  2. Prepare your shipment: Properly package your headphones to prevent damage during shipping. Include any necessary documents, such as customs declarations and commercial invoices.
  3. Choose a reliable freight forwarder: A good freight forwarder can help you navigate the complex shipping process and ensure that your products arrive on time and in good condition.
  4. Stay informed: Stay up-to-date on any shipping regulations and changes in the industry to avoid any delays or issues with your shipment.
  5. For headphones, most cases are very bulky and light. Considering the volume issue is the primary task. We have quality freight forwarding partners who can provide cheap bulky cargo transportation solutions.
  6. GCC Electronic is constantly improving the global supply chain to meet the requirements of importers, wholesalers, and sellers. Provide Amazon FBA service (they have a store on Amazon), and label it directly in our China factory. Delivering your order to an Amazon Fulfilment Centre (FBA).

6. How to Design Your Brand

Designing your brand is an important step in establishing your headphone business. Here are some tips on how to design your brand:

  1. Develop your brand identity: Define your brand’s values, mission, and vision. Create a logo and a brand name that reflects your identity.
  2. Choose your brand colors: Your brand colors should be consistent with your brand identity and appeal to your target audience.
  3. Create your packaging: Your packaging should be eye-catching and protect your headphones during shipping.
  4. Develop your website and social media presence: Your website and social media accounts should reflect your brand identity and provide a seamless customer experience.

Wholesale headphones

7. Factors to consider when starting a headphone brand business

Starting a headphone brand business is a big investment, and there are several factors to consider before getting started. Here are some things to consider:

Estimate the Budget:

You need to estimate your budget before starting your business. Consider the cost of manufacturing, shipping, branding, and marketing.

Research the Market:

You need to research the market and your target audience to understand their needs and preferences.

Target Audience:

You also need to identify your target audience and understand their preferences, such as the most popular price range and the most common way of buying headphones.

Registration and Licenses:

You need to register your business and obtain the necessary licenses and permits to operate legally.

Set Up Your Online Store:

You need to set up an online store to sell your headphones. You can use platforms like Amazon, eBay, or Shopify to create your store.

Market It Well:

You need to market your brand effectively to attract more customers. You can use social media, influencer marketing, and email marketing to promote your brand.


Starting a headphone business can be challenging, but with the right strategy and mindset, you can succeed. By following the steps outlined in this article, you can start your headphone business and achieve your entrepreneurial goals. Remember to research your market, choose the right manufacturer, and design a brand that represents your values and resonates with your target audience.


Picture of Helen Chen

Helen Chen

Author: CO-Founder of GCC
Hi, I'm Helen. Welcome to our website. I have worked in the this industry for over 10 years. I hope we could write all about Consumer Electronics and Gifts that we know, and teach you for free here. Hoping we could help you to better understand more about this industry, so you could avoid some risks when importing from China.

2 Responses

  1. Одним из преимуществ работы с таким хорошо зарекомендовавшим себя производителем, как GCC Electronic, является возможность использовать их репутацию и опыт. Сотрудничая с проверенным брендом, вы можете повысить доверие к своей компании и зарекомендовать себя как игрок на рынке.

  2. If you’re interested in manufacturing Bluetooth headphones, GCC Electronic is a great choice. Their wireless headphones are known for their reliable connectivity and long battery life, making them a popular choice among consumers

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