The most comprehensive data analysis report on the smart wearable market in 2022, covering TWS headsets, smartwatches, VR/AR

Smart wearable devices are currently the main product category in the consumer electronics field, and their product categories include TWS headsets, smartwatches, VR/AR, smart glasses, etc. The first category to explode in the smart wearable market is TWS earphones, followed by smartwatches.

At the beginning of 2022, the 2021 annual market reports of various categories of smart wearable products have been released one after another, and the shipments of TWS headsets, smartwatches, and VR/AR markets have further increased. Among them, the global shipments of TWS headsets will reach 310 million units in 2021; the global shipments of smartwatches will exceed 100 million units for the first time, reaching 127.5 million units; the shipments of VR/AR devices will exceed 10 million units, reaching 11.67 million units, with a growth rate of up to 10 million units. 73.44%.

Judging from the shipments of these three categories of smart wearable devices, the TWS headset category has the highest shipments, accounting for 69.02%, followed by watches, accounting for 28.39%, and the third is VR/AR, accounting for 2.6%. At present, the TWS headset market has exploded for 6 consecutive years. At the same time, the smartwatch and VR/AR market has continued to expand, attracting more and more manufacturers to join. Although the shipments of these two categories have reached a new high in the past year, The market has not yet erupted, and there is still a lot of market space.
In this article, I Love Audio Network will organize and analyze market data, development scale, and future trends from the three most popular product categories of smart wearables: TWS headsets, smartwatches, and VR/AR.

1.0 TWS earphones

ANC True Wireless Earbuds GCJ8

According to public data, the shipment of TWS headphones will reach 310 million in 2021, a year-on-year increase of 24.84%. The global shipment of smartphones in 2021 will be 1.35 billion units, a year-on-year increase of 7%. The most used scenario of TWS earphones is to use with mobile phones. According to the shipment data of smartphones, the shipments of TWS earphones will gradually move closer to the shipments of smartphones. Therefore, there is still a large market increase for TWS earphones.

Global TWS headset shipments from 2018 to 2021:

In 2018, the global sales volume of TWS earphones was 46 million units;
In 2019, the global sales volume of TWS earphones was 90 million units;
In 2020, the global sales volume of TWS earphones is: be 233 million units;
In 2021, the global sales of TWS headsets will be: 310 million units;

After several years of development, the related technologies of TWS earphones have gradually matured, and the performance of earphones has been greatly improved, whether, in terms of noise reduction, battery life, Bluetooth connection stability, or user experience, there have been significant improvements. It can be predicted that in the next few years, the TWS headset market will still maintain a growing trend, and there will be new breakthroughs and experiences in audio performance.

2.0 Smartwatches

Global smartwatch shipments from 2018 to 2021:

(Unit ten thousand)

GCC OEM Smartwatch WS3

In 2018, the global smartwatch shipments were: 75.3 million;

In 2019, the global smartwatch shipments were: 92.4 million;

In 2020, the global smartwatch shipments are: 91.4 million;

In 2021, the global smartwatch shipments will be: 127.5 million.

With the popularization of the development of wearable devices, the shipment of smart watches has been increasing. In 2018, the global shipment of smart watches was 75.3 million. In 2020, affected by the epidemic, the global smart watch shipments declined for the first time, from 2019 The year’s 92.4 million units fell to 91.4 million units, a year-on-year decrease of 1.1%. With the recovery of the epidemic, smartwatch shipments will also resume growth in 2021, reaching 127.5 million.

Global smartwatch brand shipment ranking:

Global smart watch brand shipments ranked first: Apple 30.16 million;
The second place in the global smart watch brand shipments: Huawei 10.05 million;
The third place in the global smart watch brand shipments: Samsung 8.23 million;
The fourth place in the global smart watch brand shipments: iMOO 5.48 million;
The fifth place in the global smart watch brand shipments: Amazfit 4.57 million;
Global smart watch brand shipments ranked sixth: Garmin 3.66 million.
Global smart watch brand shipments ranked first: Apple 38.25 million;
The second place in the global smart watch brand shipments: Samsung 12.75 million;
The third place in the global smart watch brand shipments: Huawei 10.2 million;
Global smartwatch brands iMOO, Amazfit, and Garmin tied for fourth place in shipments: 6.37 million;


Since 2012, the smart wearable market has developed rapidly. With the participation of more and more players, smart wearable devices have not only been greatly improved in technology and become more intelligent, but also constantly improved in product content and application scenarios. It has been enriched, especially in the field of intelligent health, to develop convenient and effective health monitoring functions for users, which are loved by more and more users.

The global annual shipments of TWS headsets, smart watches, and VR/AR are all increasing year by year. In particular, the VR/AR market has been favored by many giants. In 2021, ByteDance will acquire Pico, and Huawei will launch HUAWEI with 5G support. VR Glass 6DoF game set, smart audio glasses company rookie Aiju Smart received tens of millions of yuan in financing to invest in the research and development of smart glasses, etc. It indicates that the VR/AR and smart glasses market has been valued by technology giants. It is believed that in 2022, the smart wear industry will attract more players to join.

As the leading industry in the smart wearable market, TWS headsets have exploded in the market since 2018. After 4 years of rapid growth, although the current trend has flattened, the popularity has not diminished, and the growth continues; while the smartwatch, VR/AR markets There is still a certain distance from the peak, and the market still has a lot of room for growth.

With the explosion of the metaverse, the smart wearable market will develop more rapidly in the future. In addition to the existing TWS headsets, smart watches, and VR/AR fields, we expect more smart hardware products to join.

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Helen Chen

Author: CO-Founder of GCC

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