18 sierpnia najnowsze dane badawcze dostarczone przez firmę Adobe wykazały, że sprzedaż detaliczna online w Wielkiej Brytanii w lipcu po raz pierwszy osiągnęła 10 miliardów funtów (około 13,748 miliardów dolarów), ustanawiając nowy rekord!
Nie tylko sprzedaż detaliczna w Internecie odnotowała znaczny wzrost. W porównaniu z innymi miesiącami tego roku wydatki na urządzenia cyfrowe Wielkiej Brytanii w lipcu również osiągnęły poziom 64 miliardów funtów, co oznacza wzrost o 18% rok do roku i wzrost o 56% w porównaniu z wydatkami przed epidemią w 2019 r.
Szerokie perspektywy rozwoju rynku brytyjskiego
It is predicted that British consumers will spend 141.33 billion pounds (US$180.39 billion) online this year, a significant increase of 34.7% over 2019. This significant increase will allow e-commerce to account for more than 30% of total retail sales. In 2019, this share was only 21.8%.
Recently, a research organization conducted a questionnaire survey of 1,000 British consumers. The results of the survey showed that although the United Kingdom had lifted the blockade in July, 40% of consumers still chose not to buy goods in physical stores, and there were 56 % Of respondents clearly stated that they have no plans to go shopping at any store.
Z raportu wynika również, że w związku z epidemią coraz więcej osób robi zakupy w Internecie. Inflacja w Internecie, utrzymująca się od wielu lat w stagnacji, również zaczęła rosnąć, osiągając w lipcu 2,8% (2,3% w czerwcu). Oznacza to, że coraz więcej Brytyjczyków uczestniczy w zakupach online, a epidemia przyspieszyła ten trend.
The United Kingdom is actually a long-tail country. Starting from 2020, the volume of inbound parcels in the United Kingdom has grown rapidly. Royal Mail has released data for the fiscal year 2020-2021 showing that Royal Mail’s revenue increased by 9.8% during the reporting period, mainly due to The UK’s domestic postal and international GLS parcel services have experienced rapid growth, of which the UK postal service revenue increased by 5%.
Według analizy danych eMarketer i Statista w 2020 roku 45% towarów transgranicznych będzie pochodzić z Chin. Prognozuje się, że w 2021 roku odsetek ten będzie nadal rósł. Ponieważ wskaźnik penetracji użytkowników w Wielkiej Brytanii w 2021 r. wyniesie 86,2%, oczekuje się, że do 2025 r. osiągnie 89,6%, a średni przychód na użytkownika (ARPU) ma osiągnąć 1372,82 GBP, co może wskazywać, że rynek e-commerce będzie napędzał siłę konsumpcyjną użytkowników w Wielkiej Brytanii.
Potrzeby i zwyczaje zakupowe brytyjskich konsumentów
Według statystyk Statista, w Wielkiej Brytanii 55% populacji robi zakupy w Internecie, a najpopularniejszymi produktami, które konsumenci kupują w Internecie, są ubrania i artykuły sportowe.
From the perspective of user needs, outdoor sports, special clothing, watches, shoes and boots, underwear, beauty and health (driven by epidemic prevention), mothers and babies, and accessories will also become categories with high growth trends, and they are also categories that sellers and friends are worth deepening.
In terms of category preferences, taking clothing as an example, British consumers will focus on and purchase items throughout the year, such as dresses, windbreakers, leather jackets, rain boots, canvas shoes, scarves, and suit jackets.
From the keywords searched by consumers in 2021, it can be seen that the search volume of pearl element accessories, oversized, prints, stripes, leopard prints, navy blue, etc. shows the demand of British consumers for such products.
Common payment methods in the UK
In the UK, PayPal is the most commonly used online payment method. According to a survey by Attest in 2019, 49% of shoppers use their PayPal account to pay, while 37% of shoppers prefer to pay with credit or debit cards.
British consumers prefer to receive goods at home
In terms of logistics choices, British consumers are more willing to deliver packages to their homes, followed by delivery by postmen to mailboxes or multi-person mailboxes, and then to their workplaces. Among the innovative delivery methods, British consumers have the most confidence in delivering to unattended safes.
British consumers prefer “next day delivery” and free shipping
The survey report data provided by British e-commerce cloud software provider Brightpearl and logistics platform Parcelhub show that British consumers are more willing to shop at retailers that provide “next day delivery” and free delivery services.
45% of British consumers tend to shop in stores that offer “next day delivery”. In the absence of this service, Britons prefer to spend in stores that have free delivery or arrive within two days.
Among them, 58% of British consumers said that if merchants provide free shipping, they are not only willing to wait longer to receive the goods, but also to spend more in such retail stores, and even 40% of consumers would rather wait for a week Time to buy at a store that offers free shipping.
Logistics can be traced throughout
In terms of logistics and distribution, most British consumers believe that they must know all the progress of the distribution, from delivery, receipt to return. And they have strict requirements for punctual delivery.
If the delivery email says that the product will be delivered at 9 AM, if the buyer has not received the product by 9 AM, they will greet the shipping merchant on Twitter at 9:05 AM.
The UK has always been a hot e-commerce market with broad development prospects. The opportunities for cross-border e-commerce sellers are obvious. However, under the influence of the epidemic, consumer preferences are constantly changing, and sellers must adjust their layout according to market demand.
GCC is a manufacturer dedicated to serving Amazon sellers in the consumer electronics field.
