The global wearable device market achieved stable growth in 2024, with shipments reaching 193 million units, a year-on-year increase of 4%. This is the second consecutive year of expansion after the market adjustment in 2022, showing new momentum in the industry. The growth was mainly driven by strong demand in China and emerging markets, offsetting declines in mature regions such as the United States and India. Basic watches and basic bracelets played a key role in driving entry-level adoption, while competition among major manufacturers such as Apple, Xiaomi and Huawei intensified. (Canalys)
Tendenze del mercato 2024 per orologi/bracciali intelligenti
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Nello scorso 2023, le industrie legate agli orologi intelligenti e ai braccialetti intelligenti hanno continuato a svilupparsi e progredire e sono emersi nuovi prodotti con nuovi punti salienti,