کوریا ای کامرس مارکیٹ رپورٹ 2022

جنوبی کوریا دنیا کی ای کامرس مارکیٹ کے سب سے ترقی یافتہ ممالک میں سے ایک ہے۔ بین الاقوامی مالیاتی فنڈ نے پیش گوئی کی ہے کہ 2026 تک ، جنوبی کوریا کی ای کامرس مارکیٹ کا سائز جاپانی مارکیٹ میں تقریبا 12 فیصد تک رہنمائی کرسکتا ہے۔ میں “2019 کاروباری درجہ بندی کرنے میں آسانی” اس سے قبل ورلڈ بینک کے ذریعہ جاری کیا گیا تھا ، جنوبی کوریا اس فہرست میں مجموعی طور پر 189 ممالک میں پانچویں نمبر پر ہے ، جبکہ امریکہ چھٹے نمبر پر ہے اور برطانیہ آٹھویں نمبر پر ہے۔ وبا کے کنٹرول کی مدت کے دوران ، معیشت بند کردی گئی تھی اور جسمانی اسٹورز بند کردیئے گئے تھے ، اور جن کو اپنی کھپت کی عادات کو تبدیل کرنے پر مجبور کیا گیا تھا ان کا ذائقہ اس کا ذائقہ تھا “تازگی” آن لائن شاپنگ ، خاص طور پر بوڑھے صارفین ، جنوبی کوریا کی پہلے سے ہی اعلی انٹرنیٹ دخول کی شرح کو ایک ریکارڈ بلند کرنا۔

پورے سال 2022 کے لئے جنوبی کوریا کی جی ڈی پی کی پیش گوئی .8 190.8 بلین ڈالر ہے ، جو 2027 تک بڑھ کر 2،316 بلین ڈالر ہوگئی ہے۔ جنوبی کوریا کی موجودہ کل آبادی تقریبا 51.7 ملین ہے ، لیکن کم شرح پیدائش کے اثر و رسوخ کے تحت ، اوسط متوقع عمر میں اضافہ اور اس کی کمی کی کمی ہے۔ غیر ملکی مزدوری ، کل آبادی میں تبدیلی نے نیچے کی طرف رجحان ظاہر کیا ہے ، اور یہ 2070 تک پہاڑ کی طرح کمی کا باعث بن سکتا ہے۔

2020 میں ، جنوبی کوریا کی انٹرنیٹ دخول کی شرح 97 ٪ ہے۔ ٹھوس معاشی بنیاد اور مضبوط معاشی بحالی کی پالیسیوں نے جنوبی کوریا کو وبا کے زیر اثر عالمی معاشی بدحالی سے بچنے میں کامیابی کے ساتھ مدد کی ہے۔ بینک آف کوریا کے اعداد و شمار کے مطابق ، 2021 میں جنوبی کوریا کی معیشت میں 4.1 فیصد اضافہ ہوگا ، جو 11 سالوں میں سب سے تیز اور 4 ٪ کی پچھلی پیش گوئی سے زیادہ ہے۔ لیکن جون 2022 کا جامع صارف اعتماد انڈیکس (سی سی ایس آئی) ، جو معیشت کی کارکردگی کے بارے میں صارفین کی امید پرستی کا ایک پیمانہ ہے ، مئی سے 6.2 فیصد کم تھا۔

کورین ای کامرس مارکیٹ کا جائزہ

چین ، ریاستہائے متحدہ امریکہ ، جاپان ، جرمنی اور برطانیہ کے بعد ، جنوبی کوریا دنیا کی چھٹے سب سے بڑی ای کامرس مارکیٹ ہے ، جس میں پورے سال 2022 میں 118 بلین ڈالر کی متوقع آمدنی ہے۔ معاشی عالمگیریت کو گہرا کرنے کے ساتھ ، روس اور یوکرین کے مابین تنازعات آہستہ آہستہ جنوبی کوریا میں پھیل چکے ہیں۔ اس پس منظر کے تحت کہ سپلائی چین سائیکل کو مزید لمبا کردیا گیا ہے اور اجناس کی قیمتوں میں زیادہ افراط زر کی وجہ سے تیزی سے اضافہ ہوا ہے ، جنوبی کوریا کی گھریلو مارکیٹ "بھاری بوجھ کے ساتھ آگے بڑھنے" شروع ہوگئی ہے۔ “سفر

South Korea’s online retail sales accounted for 32% of total retail sales, second only to China (46%) and the United Kingdom (36%). Countries with developed e-commerce industries such as Indonesia (20%) and the United States (16%) were left behind by it. Not a small gap.

By category, fashion products account for the bulk of the Korean e-commerce market revenue, with an estimated revenue of $41 billion in 2025, followed by electronics ($27 billion), beauty & health & personal care & home care ($19 billion), Toys & Hobbies & DIY ($17 billion).

جنوبی کوریا کے ای کامرس کے امکانات

توقع کی جارہی ہے کہ جنوبی کوریا کے ای کامرس کی آمدنی اگلے چند سالوں میں سالانہ شرح نمو کو 4 ٪ برقرار رکھے گی ، جبکہ اسی عرصے کے دوران عالمی آمدنی میں 10 فیصد اضافے کی پیش گوئی کی جارہی ہے ، اور 2025 میں اس میں 12 فیصد اضافہ ہوگا۔ تناسب توقع ہے کہ 2025 میں جنوبی کوریا میں آن لائن خریداری نسبتا 39 39 فیصد رہے گی ، جو 2022 میں 37 فیصد تھی۔

Analysts expect that with the expansion of the middle class and the continuation of online shopping habits after the epidemic, the e-commerce market in East and Southeast Asia still has room to rise. The Korean people’s demand for food and beverage products is the primary reason for the rapid growth of local e-commerce. It is expected that the e-commerce revenue of food and beverage will exceed 20 billion US dollars by 2025, and the market penetration rate will reach 25% and 26% respectively. , up from 21% and 23% this year.

Nowadays, there is no country in the world that is not burdened by rising prices. In South Korea, where the e-commerce market is highly developed and “invoked”, people do enjoy benefits through online shopping, which is also the key reason behind the increase in e-commerce penetration rate year after year.

Focus on local market trends in Korea

· The luxury market is booming

Under the advocacy of the media’s packaging, the high-end luxury market has gradually become a fragrant pastry in South Korea. In 2022, luxury market revenue is expected to reach $6.39 billion and is expected to grow at an annual rate of 4.83% through 2027. South Korea’s relatively high disposable income means that most people can afford luxury goods. In 2020, Koreans over the age of 60 have the highest single-use luxury goods spending of all age groups, reaching an average of about 413,154 won.

· Celibacy on the rise

Since 2017, the term celibacy (honjok) has gradually become popular in South Korea, which refers to the growing number of people who choose to live alone. The rise of this idea further exacerbates the problem of an aging population. In 2020, the proportion of single-person households in South Korea reached 31.7%, a record high. The main composition of the single group is over 20 years old and over 40 years old. Most of these people love to spend money and are willing to spend money.

· Single food culture prevails

According to a survey launched by Rakuten Insight in 2021, 45% of the Koreans surveyed using food delivery apps to place an order will spend between 20,000 and 30,000 won, and 38% will spend between 10,000 and 20,000 won.

· Brands go overseas

Korean cosmetics such as Innisfree and Sulwhasoo, as well as electronic products under Samsung and LG, which sell well all over the world, have laid a good foundation for Korean brands to go abroad. The advantage of overseas shopping is that you can buy your favorite overseas products at a relatively low price, but the price is that you need to pay high shipping costs. According to the International Trade Association, South Korea’s cross-border trade volume will increase from $2 billion in 2017 to $4.5 billion in 2022.

For a long time, language barriers, single delivery methods and long routes have been the main obstacles for overseas consumers to buy Korean products. In order to eliminate this resistance, many retailers have begun to provide direct mail and foreign language customer service consulting services, but most foreign language services are only limited to English. and Chinese.

(The picture on the left shows the online traffic sources of the largest 100 retailers in South Korea. Korean consumers account for the vast majority, and consumers in China and the United States account for 12.4% and 8.5% respectively; the picture on the right shows cross-border e-commerce in Asian countries in 2021. In terms of development, South Korea has achieved second place after China)

Earlier this year, Lotte Duty Free launched its first e-commerce platform for overseas countries such as Singapore, Malaysia, Thailand, the United States, Japan and China, with products mainly from South Korea. Consumers in these areas can qualify for free shipping if they settle for more than $70; Shilla Duty Free and Alibaba’s Cainiao provide point-to-point logistics services; in April 2022, SSG.com Cross-border services of food categories… It can be seen that the Korean e-commerce platform’s ambition to expand outwards.

· Settlement habits

In 2021, South Korea will have one of the highest penetration rates of credit cards in the Asia-Pacific region, but other more convenient payment methods are catching up, including Kakao Pay.

Kakao Pay is a mobile payment platform under the Kakao Group. With Kakao Talk, a WeChat-like APP, it became popular in South Korea in a short period of time. Consumer platforms that now support Kakao Pay settlement include Apple Store, Google Play, Netflix and Spotify. Analysts predict that Kakao Pay’s users will grow by the millions in the next few years.

Data shows that in 2021, mobile consumption will account for 72% of the total online shopping transaction value in South Korea.

When asked why they use the app to shop, 74% of respondents answered “an urgent need for an item”, and 41% answered “whatever it is.”

Respondents aged 20-49 who have used Naver Shopping, Coupang, and Gmarket in the past three months (the statistical time is the first three months of receiving the questions) accounted for 63%, 60%, and 25%, respectively.

· Consumer distribution

The penetration rate of e-commerce in South Korea is high, expected to be 77% in 2022, and it is expected to rise to 83% by 2025.

There will be about 40 million online shoppers in South Korea in 2022, and it is expected to grow to 43 million by 2025. In 2021, users in the age group of 45-54 will account for 25%, ranking first among all age groups. Surprisingly, the age group of 18-24 will account for the least, only 12%.

The reasons for online shopping are “good quality and low price” and “convenience” accounted for 44% and 33% respectively, while service and reliability accounted for very few.

Beauty & Health & Personal Care and Home Care still account for the largest share, followed by beverages and electronics.

(User penetration rate of various categories from 2017 to 2025)

· platform

In September 2021, the number of visitors to Coupang will reach about 6.27 million, ranking first among the major e-commerce platforms in South Korea. It was followed by Gmarket with 6.2 million.

Founded in 2010, Coupang’s sales revenue in 2021 will reach 203,600 won. The Korea Times recently reported that Coupang’s paying members are close to 10 million, surpassing Shinsegae’s 6 million. According to Export2Asia, 70% of South Koreans live within a 10-minute drive from the Coupang logistics center. Coupang logistics capacity, especially the last mile delivery capacity, is almost at the “ceiling” level in South Korea.

Although Coupang’s main target is local users in South Korea, it has now expanded to international markets including Singapore, Japan and Taiwan, and its global expansion plan is still in progress.

· Changes in consumption habits before and after the epidemic

Research by RetailX shows that before the pandemic, 45% of respondents aged 16 to 24 were shopping both online and in-store when purchasing non-grocery products, preferring online shopping (28%) or a brick-and-mortar preference The proportion of store consumption (accounting for 27%) is the same. A similar trend can be seen in slightly older age groups, with 47% of respondents aged 25 to 34, 46% of respondents aged 35 to 44 opting for a hybrid shopping model; 33% of respondents aged 55 and over Respondents said they were more inclined to shop in brick-and-mortar stores before the epidemic, and only 20% of consumers in this age group chose to shop online. Among all age groups surveyed, the proportion of choosing mixed shopping is basically the same, accounting for 45% and above.

When asked if the pandemic has affected their shopping habits, 10% of respondents aged 16 to 24 said they still stick to in-store purchases, while 43% said they switched from in-store shopping to online-only shopping , 47% of respondents prefer a mixed shopping model.

A similar trend can be seen among the 25 to 34-year-old group, with only 8% of respondents insisting on shopping in brick-and-mortar stores, 44% switching from brick-and-mortar to online shopping, and 49% opting for a mix of shopping. Respondents aged 35 to 44 showed similar preferences.

The change was most pronounced in older age groups, with 57% of respondents aged 45 to 54 reporting a dabbling in both brick-and-mortar and online shopping. In the age group 55 and older, that rose to 63 percent. This shows that most of the people who are deeply affected by the epidemic and change their shopping habits are middle-aged and elderly people.