ڪوريا اي ڪامرس مارڪيٽ رپورٽ 2022

ڏکڻ ڪوريا دنيا جي اي ڪامرس مارڪيٽ ۾ سڀ کان ترقي يافته ملڪن مان هڪ آهي. بين الاقوامي پئسي فنڊ جو اڳڪٿي ڪري ٿو ته 2026 تائين، ڏکڻ ڪوريا جي اي ڪامرس جي اي ڪامرس جي سائيز جو اندازو لڳائي سگهي ٿو. ۾ “2019 ڪاروباري درجه بندي ڪرڻ جو آسان” اڳ ۾ ئي ورلڊ بئنڪ طرفان جاري ڪيل، ڏکڻ ڪوريا لسٽ ۾ مجموعي طور تي 189 ملڪن جي وچ ۾ پنجاهه آهي، جڏهن ته آمريڪا ڇهين ۽ برطانيه جي درجه بندي ڪئي. ايپيڊيمڪ ڪنٽرول دور دوران، معيشت بند ٿي وئي هئي ۽ جسماني دڪان بند ڪيا ويا، ۽ جيڪي انهن جا واپرائيندڙ عادتن کي تبديل ڪرڻ تي مجبور هئا “تازو” آن لائن شاپنگ، خاص طور تي پراڻا صارفين، ڏکڻ ڪوريا جي اڳ ۾ ئي هارڊ ڪوريا جي اڳئين انٽرنيٽ جي ڀرپاسي جي شرح

ڏکڻ ڳجري جي گهري تائين جو پي ڊي يو ئي 2027 ملين ڊالر آهي، سڪري مزدوري، ڇٽائي آبادي، 20.3 ملين ڊالر آهي.

2020 ۾، ڏکڻ ڪوريا جي انٽرنيٽ جي دخول جي شرح 97 سيڪڙو آهي. مضبوط اقتصادي بنياد ۽ مضبوط معاشي بحالي واري پاليسين کي ڪاميابيء سان مدد ڪئي وئي آهي ته ايپيڊيمڪ جي اثر هيٺ اچڻ لاء عالمي معاشي. ڪوريا جي ڪوريا جي ڪناري جي مطابق، ڏکڻ ڪوريا جي معيشت 2021 ۾ 4.1 سيڪڙو، 5 سالن ۾ تيز پيش رفت کان وڌي ويندي. پر 20222 معاهدي جي واعصر اعتماد واري تجصب (CCCHE) معيشت جي ڪارڪردگي بابت صارف جي استحڪ بندي بابت جوڪڪ انتهودي، 962.4، هيٺ ڏنل.

ڪورين اي ڪامرس مارڪيٽ جو جائزو

ڏکڻ لريدي دنيا جي چاريه وڏي اي ميلن جي منول آهي، ڪاليج 2022 لاء 1122 بلين ڊالر، آمريڪا کان بعد جو سردار، جاووy ۽ قوم کان پوء. اقتصادياتي گلوبلائيزيشن سان، روس ۽ يوڪرين جي وچ ۾ تڪرارن ۽ يوڪرين جي وچ ۾ تدريسي طور تي ڏکڻ ڪوريا ڏانهن پکڙيل آهي. پس منظر جي هيٺ ته سپلائي چڪر وڌيڪ ڊگهو ٿي چڪو آهي ۽ ڪمائيزيشن قيمتن ۾ وڌي ويو آهي، ڏکڻ ڪوريا جي گهريلو بازار شروع ٿي چڪو آهي ". “سفر.

ڏکڻ ڪوريا جو آن لائن پرچون وڪرو ڪل ريٽيل وڪرو جو حساب ڪيو ويو آهي، صرف چين (46٪) ۽ برطانيه (36٪). ترقي ڪيل اي ڪامرس انڊسٽريز جهڙوڪ انڊونيشيا (20٪) ۽ آمريڪا (16٪) ان جي پويان ڇڏي ويا. نن small ڙو فرق نه.

ڪورين ايپن ايمليڪسين مارڪيٽ مارڪيٽن جي وڏي تعداد ۾، 2002 ارب) تي 4 ارب ڊالر ($ 27 ارب)، خوبصورتي سان & صحتمند & ذاتي مونء تحفظ & گهر جي سنڀال ($ 19 بلين)، رانديڪا & مشغلا & ڊائي (17 ارب ڊالر).

ڏکڻ ڪورين اي ڪامرس جا امڪان

ڏکڻ لهووي به ڪئمپين ۾ حد تائين 4 سيڪڙو ۾ اضافو ٿيڻ تائين ايندي آهي، شايد 2022 ۾ ڊگهو ٿي ويندو آهي.

تجزيه نگارن کي توقع آهي ته وچولي طبقي جي واڌ ۽ ايسٽميٽڪ جي تسلسل جي تسلسل سان ۽ اوڀر ۾ آن لائن واپارين جي تسلسل سان، ايسٽسٽس مارڪيٽ ۾ اي ڪامرس مارڪيٽ ۾ اڃا تائين ڪمرو آهي. ڪورين ماڻهن جي گهرج ۽ مشروبات جي گهرج جي گهرج آهي مقامي اي ڪامرس جي تيز رفتار ترقي جو بنيادي سبب آهي. ان مان توقع ڪئي ويندي آهي ته اي پي اي ڪامرس جو مطالعو ۽ مشروب 2025 تائين 20 ارب آمريڪي ڊالر کان وڌي ويندو، ۽ مارڪيٽ جي دخل جي شرح 25 سيڪڙو ۽ 26 سيڪڙو تائين وڌي ويندي. ، 21 سيڪڙو کان ۽ هن سال 23 سيڪڙو تائين.

ماتيا، جيڪا دنيا ۾ ڪوبه ملڪ ۾ ناهي، جيڪا قيمتن نومنڊي جي جلد فڱونڊي پاران سخت نه ڪئي وئي. ڏکڻ ڪوريا ۾، جتي اي ڪامرس مارڪيٽ ۾ تمام گهڻو ترقي يافته آهي ۽ "انشورنس" جو هڪ آن لائن شاپنگ جي وچ ۾ فائدا.

ڪوريا ۾ مقامي مارڪيٽ جي رجحانن تي ڌيان ڏيو

· عشرت جي منڊي بومنگ آهي

Under the advocacy of the media’s packaging, the high-end luxury market has gradually become a fragrant pastry in South Korea. In 2022, luxury market revenue is expected to reach $6.39 billion and is expected to grow at an annual rate of 4.83% through 2027. South Korea’s relatively high disposable income means that most people can afford luxury goods. In 2020, Koreans over the age of 60 have the highest single-use luxury goods spending of all age groups, reaching an average of about 413,154 won.

· Celibacy on the rise

Since 2017, the term celibacy (honjok) has gradually become popular in South Korea, which refers to the growing number of people who choose to live alone. The rise of this idea further exacerbates the problem of an aging population. In 2020, the proportion of single-person households in South Korea reached 31.7%, a record high. The main composition of the single group is over 20 years old and over 40 years old. Most of these people love to spend money and are willing to spend money.

· Single food culture prevails

According to a survey launched by Rakuten Insight in 2021, 45% of the Koreans surveyed using food delivery apps to place an order will spend between 20,000 and 30,000 won, and 38% will spend between 10,000 and 20,000 won.

· برانڊون اوورسيز ٿيون

لارونن کوٽینگ کائيا ۽ پوري طرح ۽ سعوديسو، جنهن کي الڪوم ۽ لوڪ برانڊن جي تحت پڻ برقي شيون، جيڪو ٻاهر ڪ clancles ن بردارين جي لڏڪڙا برقي شيون، جنهن ۾ القون برقي شيون، جنهن ۾ القون برقي شيون به وڪرو ڪن، جيڪي ٻاهر ڪ curouprend نيل پرڪين پراڊڪ جون شيون، ڪڪران جي برانهنء جي ڪنيين ۾ برقي شيون، جنهن ۾ القون برقي شيون، جيڪو ٻاهرين برين برانڊن جي ڪري ڪن، جيڪو ٻاهر ڪڪرن ۾ برقي شيون، جيڪو ٻاهر ڪ cup ن بردارين جو مقابلو ڪري رهيون آهن. اوورسيز جي خريداري جو فائدو اهو آهي ته توهان پنهنجو پسنديده اوورسيز پراڊڪٽس هڪ نسبتا گهٽ قيمت تي خريد ڪري سگهو ٿا، پر قيمت اهو آهي ته توهان کي وڏي شپنگ جي قيمت ادا ڪرڻ جي ضرورت آهي. برخاني واري ايسوسيئيشن جي مطابق ڏکڻ ڪوريا جي ڪراس ٽاسو واپاري حجم 20،7 ارب ۾ 2 بلين بلين ڊالر کان وڌي ويندو.

For a long time, language barriers, single delivery methods and long routes have been the main obstacles for overseas consumers to buy Korean products. In order to eliminate this resistance, many retailers have begun to provide direct mail and foreign language customer service consulting services, but most foreign language services are only limited to English. and Chinese.

(The picture on the left shows the online traffic sources of the largest 100 retailers in South Korea. Korean consumers account for the vast majority, and consumers in China and the United States account for 12.4% and 8.5% respectively; the picture on the right shows cross-border e-commerce in Asian countries in 2021. In terms of development, South Korea has achieved second place after China)

Earlier this year, Lotte Duty Free launched its first e-commerce platform for overseas countries such as Singapore, Malaysia, Thailand, the United States, Japan and China, with products mainly from South Korea. Consumers in these areas can qualify for free shipping if they settle for more than $70; Shilla Duty Free and Alibaba’s Cainiao provide point-to-point logistics services; in April 2022, SSG.com Cross-border services of food categories… It can be seen that the Korean e-commerce platform’s ambition to expand outwards.

· Settlement habits

In 2021, South Korea will have one of the highest penetration rates of credit cards in the Asia-Pacific region, but other more convenient payment methods are catching up, including Kakao Pay.

Kakao Pay is a mobile payment platform under the Kakao Group. With Kakao Talk, a WeChat-like APP, it became popular in South Korea in a short period of time. Consumer platforms that now support Kakao Pay settlement include Apple Store, Google Play, Netflix and Spotify. Analysts predict that Kakao Pay’s users will grow by the millions in the next few years.

Data shows that in 2021, mobile consumption will account for 72% of the total online shopping transaction value in South Korea.

When asked why they use the app to shop, 74% of respondents answered “an urgent need for an item”, and 41% answered “whatever it is.”

Respondents aged 20-49 who have used Naver Shopping, Coupang, and Gmarket in the past three months (the statistical time is the first three months of receiving the questions) accounted for 63%, 60%, and 25%, respectively.

· Consumer distribution

The penetration rate of e-commerce in South Korea is high, expected to be 77% in 2022, and it is expected to rise to 83% by 2025.

There will be about 40 million online shoppers in South Korea in 2022, and it is expected to grow to 43 million by 2025. In 2021, users in the age group of 45-54 will account for 25%, ranking first among all age groups. Surprisingly, the age group of 18-24 will account for the least, only 12%.

The reasons for online shopping are “good quality and low price” and “convenience” accounted for 44% and 33% respectively, while service and reliability accounted for very few.

Beauty & صحتمند & Personal Care and Home Care still account for the largest share, followed by beverages and electronics.

(User penetration rate of various categories from 2017 to 2025)

· platform

In September 2021, the number of visitors to Coupang will reach about 6.27 million, ranking first among the major e-commerce platforms in South Korea. It was followed by Gmarket with 6.2 million.

Founded in 2010, Coupang’s sales revenue in 2021 will reach 203,600 won. The Korea Times recently reported that Coupang’s paying members are close to 10 million, surpassing Shinsegae’s 6 million. According to Export2Asia, 70% of South Koreans live within a 10-minute drive from the Coupang logistics center. Coupang logistics capacity, especially the last mile delivery capacity, is almost at the “ceiling” level in South Korea.

Although Coupang’s main target is local users in South Korea, it has now expanded to international markets including Singapore, Japan and Taiwan, and its global expansion plan is still in progress.

· Changes in consumption habits before and after the epidemic

Research by RetailX shows that before the pandemic, 45% of respondents aged 16 to 24 were shopping both online and in-store when purchasing non-grocery products, preferring online shopping (28%) or a brick-and-mortar preference The proportion of store consumption (accounting for 27%) is the same. A similar trend can be seen in slightly older age groups, with 47% of respondents aged 25 to 34, 46% of respondents aged 35 to 44 opting for a hybrid shopping model; 33% of respondents aged 55 and over Respondents said they were more inclined to shop in brick-and-mortar stores before the epidemic, and only 20% of consumers in this age group chose to shop online. Among all age groups surveyed, the proportion of choosing mixed shopping is basically the same, accounting for 45% and above.

When asked if the pandemic has affected their shopping habits, 10% of respondents aged 16 to 24 said they still stick to in-store purchases, while 43% said they switched from in-store shopping to online-only shopping , 47% of respondents prefer a mixed shopping model.

A similar trend can be seen among the 25 to 34-year-old group, with only 8% of respondents insisting on shopping in brick-and-mortar stores, 44% switching from brick-and-mortar to online shopping, and 49% opting for a mix of shopping. Respondents aged 35 to 44 showed similar preferences.

The change was most pronounced in older age groups, with 57% of respondents aged 45 to 54 reporting a dabbling in both brick-and-mortar and online shopping. In the age group 55 and older, that rose to 63 percent. This shows that most of the people who are deeply affected by the epidemic and change their shopping habits are middle-aged and elderly people.