スマートウェアラブルマーケティングのトレンド
- The global market continues to explode
According to the latest data from the International Data Corporation (IDC) Global Quarterly Wearable Device Tracking Report, the global wearable device market size will reach 534.6 million units in 2024, a year-on-year increase of 5.4%. The market size is expected to grow from US$208.78 billion in 2025 to US$1,695.46 billion in 2032, with a compound annual growth rate of 34.9% during the forecast period. Driving factors include the surge in demand for health monitoring, the popularity of sports scenes, and young consumers’ pursuit of the integration of technology and fashion. Among them, smart watches have become the fastest growing sub-category due to their high functional integration and wide application scenarios.
