Benefiting from the deep integration of AI big models and augmented reality technology, the smart glasses market has been heating up recently, and online and offline sales are hot. According to the person in charge of the digital business department of the e-commerce platform, the smart glasses market has shown explosive growth, with transaction volume increasing by more than 8 times year-on-year. Data shows that global smart glasses shipments are expected to reach 12.8 million units in 2025, a year-on-year increase of 26%; among them, the Chinese market will exceed 2.75 million units, a year-on-year increase of 107%, ranking first in the world. With the continuous maturity of smart glasses software and hardware, the price of terminal products will continue to decline in the future. The general manager of the extended reality business line of a consumer electronics brand introduced: Glasses like optical waveguides are generally in the range of 2,000 to 3,000 yuan due to their slightly higher technical difficulty; glasses like movie-watching glasses have now dropped to the range of 1,000 to 2,000 yuan.
